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Garmin Vívomove 3
Series Product Film
Client: Garmin
Sectors: Wearable Technology, Lifestyle
Year: 2019
Services: Film
Garmin's Vívomove 3 series elegantly bridges the gap between classic analog sophistication and cutting-edge smartwatch technology. Known for its premium fitness devices, Garmin sought to highlight the Vívomove 3’s unique hybrid design—a fusion of traditional watch craftsmanship with a hidden color touchscreen display.
To capture this duality, the film utilizes a blend of live-action and collage artistry, juxtaposing sleek metallic textures with hand-drawn elements. This visual interplay mirrors the watch's striking contrast: the refined analog face paired with modern smart features. Soft, delicate color tones were chosen to accentuate the Vívomove 3's role in complementing women's everyday elegance and effortless poise.
Through a rich visual language, the film showcases how the Vívomove 3 seamlessly integrates smart functionality with aesthetic design. Key features such as smart notifications, Garmin Pay, health monitoring, and connected GPS are woven into scenes that reflect real-life versatility and style. Fluid scene transitions illustrate the harmonious fusion of technology and fashion, reinforcing the Vívomove 3 as both a symbol of lifestyle aesthetics and intelligent living.
By embracing both artistic sensibility and technological sophistication, this film encapsulates Garmin's core message: Vívomove 3 isn’t just a watch—it’s an expression of personal style and modern innovation.

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