​In this product film, we used stop-motion animation to breathe life into Liberty’s stationery, creating a dynamic and tactile visual experience. Everyday stationery items are no longer static tools; they become the protagonists of an adventurous narrative. Through 2D animation elements, we explored the transformative journey of these products in a fantastical world of imagination. Our aim was to lead the audience into a vibrant, creative universe that reflects Liberty’s commitment to quality, sustainability, and corporate social responsibility, enriching the brand’s image with depth and meaning. 

As the story unfolds, stationery transforms into symbols of inspiration and creativity. For example, pencil shavings morph into seeds, nurtured by hands, and upon opening, they burst into fireworks that illuminate the sky—a metaphor for how Liberty’s products not only pursue quality and sustainability but also serve as a source of inspiration for users. This narrative showcases how the brand innovates while staying rooted in cultural heritage.

We portrayed Liberty as a trustworthy friend, offering more than just high-quality products—it’s an emotional anchor. Each stationery item becomes an integral part of consumers' lives, evoking childhood memories and heartfelt warmth. Through thoughtful storytelling and visual design, we tightly connect Liberty’s brand spirit with the emotional experiences of its users.

This film is not just a representation of the brand image—it transforms Liberty into a brand rich in emotional resonance and cultural significance, creating a unique identity and meaning: "Liberty, Always by Your Side."