Golden Pin Design Award 2017
Dynamic visual-experience was our new statement for Golden Pin Award ceremony. Beyond narrative skills and aesthetics, we integrated interactive technology and design, directing experimentally. The directing style was our breakthrough in the last half of 2017 and a way to show the respect for all Asian designers, who bravely challenge the unknown in the fast-paced world.
I tried new things and made a personal style breakthrough in this work. I love the accumulation of emotion in every frame. Macro photography skills are applied in the opening. We captured physical movements, with the atmosphere of tech experiment, from congregation, diffusion; expanding water; to a person touching the interaction device “dynamical magnet”; who aroused strong image of “convergence.” Altogether, the movements congregated into the Golden Pin device “convergence of light and wave”, setting the tone of the Asian design, which will make revolution in the future.
Golden Pin Design Award is coming up to its 37th year. It has seen entries from 50 countries in Asia, Europe, America and Australasia, with nearly 120,000 top designers. The Director of Bito, Keng-Ming Liu communicates the concept of “Hui” (Convergence) at this year’s Grand Ceremony. Convergence represents the streams of design from all around the world, converging in Taiwan. Liu sees Taiwan’s Golden Pin Design Award as a stage for Asian designers to showcase their talent, from East to West. In contemporary times, only the most innovative designs can solve the problems we faced by the world.
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